For Vik Cooper, owner of Vik’s Fine Jewelry, he couldn’t be happier with his landing place, which is perfect for his niche.
After working in wholesale for years, in 1993 Cooper decided to switch to resale and bring quality jewelry lines and custom pieces to Staten Islanders. He served the island for some time, moving from place to place, and just three years ago relocated to Vik’s Fine Jewelry’s current location in the Heartland Village area, and now knows it was the best move he’d ever made.
By moving to this mid-island area, Cooper is able to service the entire borough better. In this larger space he is also able to carry more lines and offer clients a greater variety of options.
Down-to-earth and charming, this high-end boutique offers luxury items at reasonable prices. In addition to custom creations, the business carries many high-end brands. Specializing in bridal and engagement rings, Cooper carries diamonds from 0.5 to 5-plus carats, along with unique settings in yellow and white gold as well as platinum. Engagement and wedding rings can be custom-made, or shoppers can choose from existing designer rings and settings.
New and pre-owned watches are also a specialty (the ultra-mod Torgoen line is a recent staff favorite), as well as a slew of designer jewelry brands—from Charriol to Roberto Demeglio, Scott Kay to Hidalgo, and Movado to Alor.